We have many ad formats but the wider ad formats always outperform rest of ad formats. wider ad format enables users to read the text clearly. As google always place ads relavent to the content if they are positioned well you will have more chances of earning much from google adsense. The ad formats that i found effective are

160×600 Wide Skyscraper.

336×280 Large Rectangle,

300×250 Medium Rectangle,

Tip: you have to make sure ad back colour and fore colour as smae to the your website template.



 

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